Flakes

Impressions before seeing it
A movie about cereal starring Zooey Deschanel? Yes, please!

How was it?
I really liked the first half and would have been content to have the entire movie just be about people hanging out in a cereal bar. Then it turned into a commercial against capitalism and commercialism, and while I have no problem with that message I do think it weakened the movie. The problem is that if you say it in a mainstream movie, you're a hypocrite, and if you say it in an indie movie, you're being self-righteous. In that sense I think it would be better left unsaid.

But there are fun times to be had. I liked the idea of a cereal bar (I don't know if they actually exist but I hope they do) and seeing all of the old, obscure cereals, and watching the two businesses compete was interesting. It was nice to see Christopher Lloyd back as the kooky, senile old guy, and Zooey Deschanel was charming as usual (I will admit my bias here, because I will never say that Zooey Deschanel isn't charming), and did I mention that I love cereal as well?

Recommendation
In the long run it's watchable but not really anything special. Might be worth checking out if seeing obscure cereal brands interests you... Otherwise take it or leave it.